January 21, 2016

IoT Devfest Website Analytics

When organizing an event with 100 or so people, there are many decisions to make right away. Should we have a website? Brand? Logo? It’s not a huge event so putting it on Meetup or just using the ticketing website (we use Universe that has a really nice looking event page) sounds like a good plan especially with limited resources. Logo design? Only if someone on the organizing team happens to be a designer because that kind of thing can cost thousands of dollars.

We decided early to have our own website and got really lucky that a designer (thanks, Travis!) was willing to help out with the brand. We think having our own site and brand contributed immensely to the success of our event and below is some of the evidence we used to come to that conclusion.

In a later post I’ll go into some detail about how 2/3’s of attendees registered in the week before the event but that fact might help explain the analytics for the IoT Devfest website seen below:

iotdevfest-website-analytics

As you can see, on Monday, January 4th we had our second highest number of “sessions” (a complicated metric but it’s the best guess at “visits”). It’s also the day we contacted our fellow organizers and asked them to get the word out and some did that on Monday but others did on Tuesday. Event day was Saturday, January 9th and that was the highest sessions with 523. I’m glad to see that so many people used the website and next time I’m going to make sure it’s even better. What else could we have added? Where could we have organized it better? What did you think of the logo/brand/design? Suggestions and feedback welcome! Hit me up on twitter @tooshel.

Sheldon

P.S. Below is the hourly sessions chart. It would be fun to correlate the time that we tweeted and organizers sent out email to the times where we saw a spike in website sessions (registration was on the front page where you see the video now . . . STILL keeping it up to date!). Maybe there is a business idea in there somewhere.

iotdevfest-website-analytics-hourly